A creative, a marketer and a corporate communications professional walk into a café. This is not a joke — it’s an event. At a joint workshop hosted by FleishmanHillard and Kreatív magazine, leading experts of the industry reflected together on one of the most influential yet frequently misunderstood components of communication success: the insight.
The digital communication landscape is constantly changing: content production is accelerating, while trust in information is declining. In this challenging environment, brands must understand how to speak authentically, build connections and earn long-term trust. Péter Szatmári, Professional Director at FleishmanHillard, addressed these questions in his presentation at the joint workshop of Kreatív and FleishmanHillard Budapest titled “Compass, Not Magic – Why Insight Is the Real Key to Communication Success.”
