SERVICES We're here to work with you in order to develop communication solutions that support your organisation's effectiveness, while understanding your business goals and target audiences. Our services are modular, so you can select the elements you and your business really need. If you require any assistance, we're happy to help, just let us know!
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Integrated corporate communication strategy We offer a comprehensive strategic solution that serves both the business and communication objectives of your organisation. With a plan that is tailored to your company's operations. Using all relevant channels and tools, you can reach your target audiences effectively and manage your communication systems successfully.
Related Service Modules We work with insight-exploring workshops, proprietary research and focus groups to uncover hidden insights that can motivate the target groups and define the organisation in the right direction. This will be the basis of an integrated communication strategy, from which each communication discipline can then build on, according to its own characteristics.
We map out all the important groups and stakeholders that have an impact on the success/failure of our clients. Based on the information available, we will examine how they relate to the organisation, its activities, the industry in general or relevant current issues and developments. If required, we will also look at the media consumption habits, cultural preferences and attitudes of the target group to better understand their needs and thinking.
The GPS model used at FleishmanHillard is a compass that helps you plan effective communication campaigns. The three main parts of the method are: research and insight generation; putting together the campaign idea; and implementation. It works by implementing a series of well-defined intermediate steps.
Developing thematic pillars
Keeping the narrative in mind, we work with the client to develop the thematic pillars around which the content of the communication is organised, based on the organisation's key value propositions and service focus. These are complemented by specific messages, which we create together during a so-called message building workshop.
Message building is an ongoing discourse to find relevant messages for our target audiences that differentiate us from our competitors and that we find credible. This task is done well if we end up with messages that are as concrete as possible, supported by data and examples.
Identify the channels and their interconnections needed to achieve the communication objectives. The PESO model ensures that all paid, earned media, shared and owned platforms are taken into account in the design. The issue-first approach helps us to focus on relevant and relevant issues, rather than on a single asset, so that we can always be relevant and interesting to our target audiences.
Tactical and action planning
Translating communication strategy into action. With the objectives, target insights, messages and channels in hand, we plan where, when and what we will communicate and what activities we will carry out. These plans can be three-month action plans for ongoing corporate communications, which we evaluate and review on a monthly basis, or shorter-term itineraries with specific actions for projects.
Measurement - KPIs definition, measurement
Not all communication disciplines can be measured in the same way. However, each one has its own methodology to evaluate the results achieved by demonstrating them. At the beginning of each project, we define with our clients the success criteria, the realistic goals that we can set ourselves and, by monitoring and evaluating them, we can get a clear picture of where we are on the way to achieving our goals. Evaluating social media activities or paid advertising is simpler and standardised compared to measuring PR. In the latter, we follow international AMEC recommendations and practices to work on helping our clients to see clearly how building and maintaining mutually beneficial relationships or reputation management creates business value.
Reputation management, external corporate communication The stronger your reputation, the more valuable your company is. But often the image of a firm is not in line with how it is perceived from the outside. We work to ensure that the perceptions of your consumers, partners or decision-makers are in line with the image you want to project.
Related Service Modules Environmental analysis à We map all the important groups that can have an affect on the success/failure of our clients. We examine how they relate to the organisation. Either on its activities, the industry in general or relevant current issues and developments based on the information available. If required, we will also look at the media consumption habits, cultural preferences and attitudes of the target group to better understand their needs and thinking.
An effective and focused way of bringing all the key players in an issue to the table to look at the same thing from the most important, often very different, perspectives and figure out what needs to be done first to make a real difference.
Media analysis, media audit
We map how our clients appear in the media, how they compare to their competitors, how well they are recognised, how much they quote their experts, how much they control the discourse on issues that are important to them. We then interview trade journalists from the media that matter most to them to get their views on their experiences of brand communication.
Content pillars, message building
Based on the organisation's key value propositions and service focus, we work with the client to create the thematic pillars around which the content of the communication is organised. These are complemented by specific messages, which are developed together in a so-called message building workshop.
Message building is an ongoing discourse to find relevant messages for our target audiences that differentiate us from our competitors and that we find credible. This task is done well if we end up with messages that are as concrete as possible, supported by data and examples.
Issue mapping and management
We identify issues that either pose a threat to our clients' operations or create opportunities for them to communicate, based on our knowledge of their objectives and operating environment and target groups. We monitor these issues on traditional and social media and signal when new developments require either reactive preparation or proactive activity.
Although many people think that the core of PR is press relations, this is only a small but very important element of public relations work. It involves identifying the media that our clients need to know about, as well as those that are less important. We organise a Media Cabinet with the 5-6 most important journalists and editors, with whom we are in constant contact to identify interesting topics, news and information - together with our clients, we help them in their work as we can, as they need it. We organise media events, issue press releases, arrange interviews and share fact sheets with the media.
We produce everything from speeches, public announcements and social media posts to opinion pieces that can get our clients' messages to their target audiences and vice versa. At FleishmanHillard, our clients are supported by senior and talented veteran and young journalists and content managers with decades of journalistic experience, dedicated to content production. In addition to close human supervision, since December 2022 we have also used AI applications to produce our texts where appropriate.
Preparing managers for communication situations
Preparing for press conferences, interviews, internal workshops and speeches. Before the event, we gather information about the details, other participants, timeframe, expectations, and then use this information to write a briefing note according to our clients' communication objectives, including the necessary background information and logistics, as well as our own messages. If the speakers request it, we also help them prepare with practical media training sessions that replicate live situations.
With decades of experience, our event management team can support you with all your event management needs, from events for thousands of people to small backstage meetings. Beyond event management, we partner with you on everything from concept development to venue selection, from designing the décor to putting together the performers' programme.
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Crisis communication services Every business crisis ends at some point. The question is whether your company will still be standing. With decades of experience in systems engineering and consulting, we help you prepare for communication crises: by developing procedures, simulation training and standing by your side in times of crisis.
Related Service Modules Crisis Communication System Building
FleishmanHillard's worldwide A.R.C. (Assess - Respond - Control) crisis communication practice is used by global brands on every continent. We build crisis communication systems for our clients using this practice that are flexible, effective and able to provide all the tools needed for effective crisis management. We don't peddle prefabricated scenarios, but create procedures that can be used in every situation, with organisationally tailored toolkits and aids, and our systems are also aligned with existing business continuity plans and regulations. Where necessary, we also bring in experts from FleishmanHillard's international team, some of the most experienced in the world.
Our unique solutions to support crisis management
Our award-winning crisis management app, CrisisComPass, is an extracted, dynamic version of your organisation's crisis communication handbook, available on your executive smartphones at any time. Our toolkits and helpers significantly shorten the time required for crisis management communication support, which is key in critical situations. With the development of crisis statement protocols and crisis communication media training, it is always clear who should and how to make a statement in such distressed situations.
Crisis simulation training
We provide our clients with simulation training that, in many cases, takes them through real-life situations and worst-case scenarios. The core element of the training, which starts with a theoretical introduction, is the subsequent scenario-based exercise, where members of the crisis management team work together to solve the situations they are presented with. Our training has been delivered to more than two dozen teams on two continents: both online and face-to-face. The feedback requested at the end of the exercises shows an average satisfaction rate of 98% with the simulation training.
Crisis communication advice
We also provide practical support to our clients in their darkest hours. Drawing on decades of in-house experience, we provide crisis consultancy services, including foreign experts if required. If you need immediate support, please contact us here: info@fleishmanhillard.hu
Our aim is to improve the flow of information within your organisation, putting it in the service of your business goals. We are only satisfied when together we can increase stakeholder engagement and create effective two-way communication between stakeholders.
Related Service Modules Developing an internal communication strategy
For internal communication to work effectively, it is necessary to think about its objectives, organisational location, processes and framework, which is what an internal communication strategy is all about. We help you to develop and make the flow of information within your organisation more conscious and consistent, so that it is truly aligned with your business objectives. We create a toolkit to help you plan and manage these processes. We are satisfied when we can increase the commitment of stakeholders to common goals and establish effective two-way communication between actors. To achieve this, we think and design in an integrated way, using relevant elements of a broad toolkit that has been successfully used in external communication.
In-depth interviews with managers, employee focus groups, research
To get a clear and complete picture of the goals, priorities and perceptions of the members of the organisation, or, in the case of a problem, of the aspects relevant to employees and affecting their motivation, we collect information useful to our work in a variety of forms. These methods have been proven to help us make better informed decisions for the design and subsequent development of the system and for fine-tuning our work together. The same research can be used to explore perceptions about specific organisational issues, to explore employer branding issues, to support change management processes, or even to probe the ongoing mood within the organisation.
Planning and the implementation of community-building events
The most important tools for shaping culture are internal events that help staff to connect and build community. If necessary, we help our clients by developing concepts that they can implement with their own internal resources. If they lack in-house capacity, our team of event planners with decades of experience can support any event planning task, from multi-thousand-person events to tightly scheduled backstage meetings.
We keep in mind the business objectives, what is needed to help them be received and understood within the organisation. We have decades of experience in producing internal communications content for both intellectual and manual workers -- we tailor content to the organisation's needs, segmenting content to the right channels for the different units in the organisation and for different target groups. Whether it's sharing daily news, corporate developments, corporate news, writing internal event speeches, coaches, or creating content for change management, downsizing or crisis communication situations, we have experience in all of these. Our dedicated in-house editorial team and Pulitzer Prize-winning freelance writers ensure that all content we produce meets corporate language, standards and quality requirements.
Designing and supporting roll-out processes
Communicating to employees about change, reorganisation, the arrival of new managers, permanent responses to market changes or even the steps to be taken in crisis situations is essential in organisations. Not only the internal communication team is involved, but also managers and even middle management. We offer systemic solutions that can make the process of getting information out and passing it on quickly and effectively at all levels of the organisation. We develop an integrated communication process and define the responsibilities of the different levels. We help prepare managers and middle managers with FAQs, presentations, messages and illustrative materials for communicating with their teams.
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If your company is struggling to retain colleagues or recruit new ones, you should look at your employer brand. If the value proposition it offers isn't specific, relevant or credible enough, we've got you covered: we'll help you build the optimal system and support you in running it.
Related Service Modules During the internal situation assessment, we use in-depth interviews, focus groups and comprehensive research to base strategic decisions and assess the starting position. Available, optional elements of the assessment phase: PESTEL (analysis to assess environmental threats and weaknesses); EMagnet research developed in collaboration with IPSOS to assess the level of loyalty and expectations; Network research to map the relationship systems within the organisation, identify potential drop-outs, identify opinion leaders suitable for different functions ; Communications and HR Audit to map current practices, benefits systems, competitive analysis to review competitor practices, messages, value proposition and ; Employer journey map to examine the application process.
Employer Branding Value Proposition
At this stage of our work, we take the research findings into account to develop an EVP that not only considers relevance to the targeted talent segments, but also how credible the value proposition is to the organisation. We gather all the supporting evidence that can provide this credibility. Analysis of competitive communications in the labour market and knowledge of the target group will help us to incorporate differentiators that will ensure that we stand out from the crowd.
Planning, developing an employer branding strategy
EB communication strategy is a key step in laying the foundations for long-term process. This includes target group segmentation, shaping the EVPs system into messages, developing the EB platform and creative framework, planning recruitment communications, designing employee engagement/employee experience (EX) programmes; planning EB campaigns. Our skilled experts, with international experience, have built EB strategies for many big brands.
Implementation, Employer Branding activities
We provide a complex set of tools for implementation (videos, info-videos, content production, design and implementation of creative materials. We assist in launching EB ambassador programme, in; EX systems and processes design; Consciously building the candidate experience; Propose reward and recognition schemes in line with the strategy, Provide communication training.
Measurement and evaluation
During the strategy building process, we develop the proposed indicators for performance measurement, and then continuously monitor and evaluate the results achieved.
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The key to your company's business success is positioning it properly, the strength of your brand. We can help you build a unique, authentic and desirable brand that is relevant to your consumers and customers, right from the start. Together with you, inspiring each other.
Related Service Modules We work with our clients to analyse their operating environment and develop the optimal brand positioning and pathway to get there, using the information extracted from the research phase. After preparation, we create the solution during a very intensive, challenging and inspiring positioning workshop.
We work with insight-discovery workshops, our own research and focus groups to uncover hidden insights that help us understand the motivations, needs and opportunities of our target groups. Through these insights, we are able to move key target groups in the right direction for mutual benefit. It can also be useful for defining a long-term corporate communication direction, but its real strength is that it can form the basis of an integrated communication strategy, from which each communication discipline can then build on and refer back to according to its own characteristics during an integrated campaign.
Stakeholder network mapping; - Target group analysis
Knowing who is at the heart of an organisation's success or failure is crucial to informing communication planning. Who has an impact on the organisation, who the organisation has relationships with and who, although important, is not on our radar today. It is therefore essential to map out all the important groups. We will examine how each stakeholder group relates to the organisation, its activities, the industry in general or relevant current issues and developments, based on the information available. We will explore the content and frequency with which they would need to build a relationship of trust, and look at how we do or do not engage with certain groups in relation to current practice. If appropriate, we will also look at the media consumption habits, cultural preferences and attitudes of the target group to better understand their needs and thinking. We make suggestions on how best to operate this wide network of contacts.
We map all the market players active in our clients' areas of activity. We analyse their positioning, communication activities, messaging and themes. We compare their results with those of our clients, both in terms of international benchmarks and in relation to each other, and propose any communication actions that may be necessary on this basis.
Developing a vision and mission
One of the cornerstones of our branding practice is the development of a vision and mission statement, which we create together with the client in workshops. This defines the foundations that we keep in mind as we develop the brand positioning, values and messaging.
Brand architecture design
After adequate preparation, we design the relationship between the brand and its sub-brands, whether Branded House or House of Brands structure, together with the client, taking into account the business objectives, environment, competitors and target group perceptions/needs. The end result ensures proper identification and optimal separation of brand activities.
Taking into account business objectives, positioning and values, write the story that the brand wants to tell about itself. Usually developed in a multi-step workshop with our clients, this strategic story tells the brand's key aspirations, attributes and benefits, regardless of the business. This then leads to the strategic themes and messages that will be the main focus of the communication.
Developing strategic pillars and messages
Keeping the narrative in mind, we work with the client to develop the content pillars around which the content of the communication is organised, based on the organisation's key value propositions and service focus. These are complemented by specific messages, which we create together during a so-called message building workshop. Message building is an ongoing discourse to find statements that are relevant to our target groups, that differentiate us from our competitors and that we can accept as credible. We do this well if we end up with messages that are as concrete as possible, supported by data and examples.
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If you're looking for social media support that's in tune with the latest trends and algorithm expertise, we've got you covered. Our experienced team can help you with everything from organic and paid content production and setup to strategy creation and influencer campaigns.
Related Service Modules Full social media site management on Facebook, Instagram, Youtube, TikTok and Linkedin channels, with late night and/or weekend on-call if required. Content development, real-time content production, measurement, reporting, competitor monitoring. Paid advertising support. Social media strategy development.
Video content production for existing social channels, blog or website. Cost-effective production either by phone or with a multi-person crew and production partner. Production of animations, infographics. Static content, posts, articles with visuals. Photography either by phone or with a photo crew in studio or outdoors. Content marketing strategy.
Design and development of online campaigns on social platforms and Google Display Network (static and html banner development). Search campaign setup and management. Digital media buying (with media agency partner). Measurement, reporting, real time campaign management. Web development (with subcontracting partner).
Influencer campaign management
Influencer selection, content development and production, paid advertising support, measurement, reporting.
On social channels (Meta, Youtube, TikTok, Linkedin) and Google platforms. Measurement and reporting.
Our training courses - EDUSTATION powered by FleishmanHillard If you want to communicate more confidently as a manager, as an expert, as a salesperson, if you want to combine AI with crafting unique written content, if you want to take control of the daily tasks, then you've arrived. Our professional, crafted, coaching approach to development is about you and for you.
Related Service Modules Public speaking and presenting - training, lectures and workshops
We offer you practical support if you attend our craft training courses as a leader, expert or salesperson. Our focus will be on your key issue and we will address your personal stuckness. We can work with just you, or if its closer to you, in a creative group. Either way, we take an individual approach, we work. Our development takes a coaching approach where we work with mental blockages and resources alongside technique exercises.
We're practice-oriented, which can benefit you as you can try your hand at what you're really good at and what you really want to improve at. We cover techniques, like how to say your point briefly, but if you have a mental block, a dilemma, like being nervous, we'll give you a handle on that too. We lift you up to the task, we really appreciate that.
Creative Writing - training, workshop
We support you, who are already receptive to writing and innovation, in combining the possibilities of artificial intelligence in content writing with the unique, handcrafted text elements that are and will be of particular importance today. Whether it's social media writing, corporate briefs, storytelling, press releases or professional copywriting, our relaxed, yet focused training will find your and your organisation's way through good practices and shared thinking.
Managing daily tasks - training, workshop
As leaders, managers, experts, we are under a lot of pressure and managing tasks goes beyond technical solutions. The Eisenhower matrix alone or the theory of time management is not always reassuring. In this workshop we will look at how you operate, what your specific environment is, what mental map you bring from your past experiences, and create a stress management toolbox for you to carry with you afterwards. If you are eager to learn from the similar experiences and challenges of others, and would be happy to put yours on the table for collective reflection, we would love to offer you workshops on the subject, in addition to our individual development sessions.
I am well and my environment is well: a noble goal. But how do you get there as a manager, specialist or salesperson? Not in a day. In this training, we will set you on this path, open doors, encourage you to change your attitude and show you how to handle situations differently. We will share with you how to build into your hectic days a routine that will make you more aware, more regular in your life, assertive in your behaviour and communication, representing your interests, taking others into account, keeping an open mind and, as a result, living a healthier life.
Developing salespeople - workshop, lecture
On the one hand, it is diverse to be in a variety of negotiating situations and motivating to be rewarded for your results, but when does it become a driving force and when does it become a burden? When does it come in handy to be able to manage a wide range of people and be a professional negotiator? As you can see, this is not just a negotiation skills training course, nor is it just a burnout prevention workshop. It's a combination of nearly a decade of training salespeople. What you'll take away from the workshop is how to be more aware of your communication situations, what a good inner monologue is before a meeting or at the beginning of your day, and how to be consistently successful without burnout.
Coaching - life, business, sport
We support you as a leader, salesperson and athlete to be the best you can be by holding a mirror up to the world, using questioning techniques, with understanding attention, empathy and a resource approach. During the coaching process, we will walk alongside you on the path where you can gather your resources, look at your past successes and solutions, reframe situations in your mind and achieve your goals in a focused and conscious way. Be careful, once you put on the coaching glasses, you can't take them off.
We build all our solutions on strong foundations. That's why research and analysis is a key area for us. We aim to get to the bottom of problems, to understand our clients' business and communication challenges. To uncover the drivers of target groups' behaviour. All this in a cost and time efficient way, according to international standards.
Related Service Modules We show you what your organisation looks like in the communication space. We will assess your company's current communication practices, the tools and channels used, the results of content management, and the order of statements. We review competitor practices - their relative strengths and weaknesses and use this to inform our subsequent recommendations. Examine the effectiveness/efficiency of communication. We will identify key media and interview their leading journalists to find out how they see your organisation and its communications activities. We bring relevant best practices from FleishmanHillard's global network to help you get ahead of the competition in the communications race.
Rapid research for communication
We produce ammunition for your communication. Together with our experienced partners, we are able to extract representative opinions and positions on almost any topic for a given target group by conducting quick smartphone surveys that produce results in a week or two. We can then immediately use these in your communications on the topic, providing tangible data to make your content more valuable to the media and your target audiences.
Make your organisation more efficient, your staff more effective, or prevent your best people from leaving! Network research offers a precise action plan and the organisational diagnosis that underpins it. Together with our partners, we will identify the key professionals and opinion leaders that are really crucial for your company, the communication bottlenecks, the individuals/units that are excluded from collaborative networks. Building on this, we will provide you with a tool that will enable you to continuously monitor the state of networks and connections within your organisation, beyond the acute situation.
Trend analysis and research
In collaboration with the international TrendWatching team, we provide you with ongoing insights into processes and trend innovations that reveal the evolution of consumer preferences and unravel the explanations for the coming years. Solutions based on the partly constant, partly ever-changing layers of basic human needs offer valuable insights that you can apply effectively, whether in communication campaigns, brand positioning updates or the development of new products/services. In addition, we also offer trend analyses tailored to your organisation, providing specific guidance on consumer and market trends in your area of activity.
We work with insight-discovery workshops, our own research and focus groups to uncover hidden insights that help us understand the motivations, needs and opportunities of our target groups. With these insights, we are able to move key target groups in the right direction for mutual benefit.
Focus groups, in-depth interviews
Before we communicate, we listen intensively to those with whom we want to start a discussion. Understanding the views, opinions and experiences of relevant consumer groups, managers and staff is key to obtaining quality information. We have extensive experience in conducting focus groups and in-depth interviews that can provide this in-depth understanding of the target group.
An effective and focused method to bring all the key players on an issue to the same table, to look at the same issue from the most important, often very different perspectives and figure out what needs to be done first to make a real difference. See how we have managed to get legislation changed to decriminalise domestic violence through such a campaign!
Measurement and benchmarking systems
Not only internationally, but we can also deliver a strong solution for consistent monitoring of your domestic communication practices. Using global professional standards based on FleishmanHillard and AMEC (International Association for the Measurement and Evaluation of Communication) methodology, we can tailor performance measurement to your organisation and your needs. From individual campaigns, to measuring ongoing corporate communications activity, to the effectiveness of your employer brand management, we can cover all areas.
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Building communication systems If you need to manage a more complex organisation and want it to operate effectively and measurably according to a common set of principles, even across multiple countries, we can help. We can create an international networked corporate or crisis communication system, training and measurement methodology for you.
Related Service Modules Crisis Communication System
FleishmanHillard's worldwide A.R.C. (Assess - Respond - Control) crisis communication practice is used by global brands on every continent. Reflecting this practice, we build crisis communication systems for our clients that are flexible, effective and able to provide all the tools needed to effectively manage a crisis. We don't peddle prefabricated scenarios, but create procedures that can be used in every situation, with organisationally tailored toolkits and aids, and our systems are also aligned with existing business continuity plans and regulations. Where necessary, we also bring in experts from FleishmanHillard's international team, some of the most experienced in the world.
If you have to position your company in several markets, you will need to coordinate your internal and external communication operations relatively quickly. We build international systems that optimise the use of resources, with a clear division of tasks and hierarchy, but are flexible enough to keep campaigns and other content locally relevant and scalable. The system includes the development of reporting and evaluation practices to allow for consistent performance measurement, comparison between markets (taking into account differences in size) and, on this basis, continuous improvement of group operations.
Measurement and benchmarking systems
Not only internationally, but we can also deliver a strong solution for consistent monitoring of your domestic communication practices. Using global professional standards based on FleishmanHillard and AMEC (International Association for the Measurement and Evaluation of Communication) methodology, we can tailor performance measurement to your organisation and your needs. From individual campaigns, to measuring ongoing corporate communications activity, to the effectiveness of your employer brand management, we can cover all areas.
We build training systems for your international communication network to ensure the same high quality of communication based on consistent knowledge in all markets. Whether it's internal communication processes or handling cross-border crisis communication situations, our regular online and face-to-face workshops ensure that all colleagues, regardless of location, language or culture, are equipped with the same knowledge to support consistent communication.
