Influencer collaborations have come a long way over the past decade, ever since brands first recognised the value and impact of individuals with large, engaged audiences — those who influence and shape their followers’ decisions. Although these collaborations often sit on the borderline between different agency disciplines, we frequently use them as PR tools due to the broad range of opportunities they offer. Recent years have shown that simply placing a product next to a well-known person in a static photo is no longer enough. This approach feels “advertisy,” prompting followers to scroll past. If influencers post too much of this type of content, it can even damage their credibility in the long run.
We revisited a fundamental question — why we work with a partner — and asked ourselves, even on the busiest days, how we truly support them. These reflections led us to recommend our client PlanRadar’s Hungarian expert as an interviewee for one of the most prominent online business media outlets in Hungary.
