How do you bring the Colorado lifestyle and atmosphere to local journalists—and, through them, to their readers? This was the challenge we faced when planning the Hungarian launch of one of the world’s most popular beer brands. Our solution? Every element—from the venue selection to the program lineup and overall ambiance—was carefully curated to capture the refreshing, crisp essence of Coors. A key focus was highlighting one of the product’s most distinctive features: the color-changing blue label, which activates when the beer is perfectly chilled, reinforcing Coors’ signature cold refreshment. Through this immersive experience, we ensured that the Rocky Mountain spirit wasn’t just introduced—it was truly felt.
The topic of the AmCham Workspace and Facilities Management Committee meeting drew attention to an issue affecting a significant portion of the domestic SME sector. The ESG reporting obligation of large companies may affect some 50,000 domestic small and medium-sized enterprises in the coming years, primarily those that are suppliers to larger companies. Zsolt Kákosy MRICS, senior director of ICON Real Estate Management and chairman of the committee, spoke about the real estate market implications of the issue, while Joël Scherrenberg MRICS, chairman of RICS Benelux, one of the world's largest real estate market professional organizations, welcomed the attendees. Joël Scherrenberg MRICS, welcomed the attendees, while the invited legal expert presented the details of ESG reporting obligations to the members.
