The real estate market is a highly specialized B2B sector, dominated by multinational companies, where strategic planning, expert positioning, topic management, and stakeholder engagement are crucial. Since mid-2022, FleishmanHillard Café has been working closely with ICON Real Estate Management to strengthen their reputation and visibility in the communication space. By the end of 2023, we successfully doubled their share of voice, achieving outstanding results in media presence and industry recognition. Through strategic expert communication, we continue to elevate ICON’s position as a trusted leader in the real estate sector.
