Start Something New Weekend - Sponsorship Can Be Different. Almost a decade and a half ago, our first weekend of May was really special, when we were able to take part in perhaps one of our biggest events thanks to Vodafone. However, it was a challenge anyway. How can we make a street event, an announcement and an event interesting, how can we keep it at the center of media interest for nearly a month?
The 10th anniversary of the Hungarian-founded NNG was a great opportunity to tell the story of a Hungarian technological success story. The goal was not to celebrate in itself, but to give something back to the domestic audience. We wrote 2015 and in addition to Waze, iGO was used by most people on their phones - although its official Android version did not yet exist. The birthday thus provided a great opportunity to make NNG's already internationally recognized performance even more valuable to its most loyal fan base, the domestic audience.
