The rebranding of the Orchestra was one of our most complex and unique projects. A new identity for an internationally known band with a 60-year history had to be created in such a way that it would appeal to future audiences and stand out in international competition.
When InnoEnergy - now Inno - was looking for a regional communication partner, one thing was certain: they did not need 14 different voices, but a common narrative in East-Central Europe. Our task was to create a hub agency model from Budapest that would simultaneously provide strategic unity, rapid decision-making, and real local relevance in up to 14 countries.
