FH25 - This is how we built a HUB model for InnoEnergy

The challenge

InnoEnergy's sustainable energy programs and competitions — including PowerUp! Competition - appeared in different markets, in start-up ecosystems of different maturity. Many of the initiatives that had already been successful in Western Europe were still in their infancy in the region and there were almost no uniform, well-defined channels for reaching enterprises and scale-ups that could potentially determine the future of sustainable energy.Meanwhile, with a tight budget, it was necessary to produce business results that could be measured with a narrower toolbox than in Western Europe.

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The solution

Headquartered in Budapest, we built and operated a communications network covering more than a dozen countries for more than eight years, where — strategy, scheduling and quality assurance remained under the control of the customer's regional center — local agencies and experts brought in the best solutions for the local market, on their own initiative. Through standardized protocols, rapid rounds of approvals and ongoing coordination, we have ensured that all countries speak with one voice, yet can mobilize in locally relevant ways. innovative companies shaping the future, striving for an international market and on a path of development.

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The result

🔹 A record number of applicants from the region is PowerUp! competitions and events of the international The Business Booster

🔹 Thousands of media appearances in the countries of the region, showing results worthy of population and often absolute value towards the larger Western European markets

🔹 A HUB-model that has been operating stably for years, which has proven that Budapest can also be built a region — efficiently, uniformly, on a human scale.

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We are proud that Inno's goals and initiatives have come together into a single regional story over the years of our cooperation. We are pleased that in our own area we were able to contribute to the fact that by 2025 Inno was chosen as the most active investor in the energy market in the world - and that the Budapest HUB has been the sure regional point in this story for many years.Special thanks to the Good Options PR team, who carried out the domestic communication with excellent expertise. Thank you!