The love brand DOVE Pro‑Age was one of the boldest beauty campaigns we've ever worked on. In Hungary around 2007-2008, public discourse was still far from showing the bodies of women of their age in advertising. We didn't just want to promote this product line. The goal of our campaign was to change attitudes about aging and encourage women to embrace their evolving beauty with confidence and pride.
Within the framework of our mini-campaign 25 years, 25 stories, we recall the decisive campaigns of two and a half decades of FleishmanHillard - Budapest - solutions that were not only effective, but also showed something new professionally. These include our campaign “Work cannot wait” implemented in 2017 for the OTP Health Fund.
