In the next part of our 25 Years 25 Campaign campaign, we look back to the beginning of 2024, when, on behalf of Borsodi Brewery, we supported the launch of Coors by planning and organizing a truly memorable event. The task was not simply to communicate the entry of a new beer to the market, but to create a real brand experience, as we had to support the launch of one of the most recognizable brands in the world. With Borsodi Brewery, we wanted a launch event that is special, spectacular, and brings back everything that makes Coors different. This is what we built the concept of “Experience the Coors-Chill”. Where journalists can not only taste, but also experience the brand.
25 years 25 stories from the last quarter century of FleishmanHillard - Sirious, iPet, Dino, Penguin Warrior. What do these names mean? Well they were the participants of our campaign for Logitech, the Logitech Gaming Marathon and PlayIt Warmup, which we jointly organized with GameStar, and with that, perhaps, one of the first domestic influencer challenges. This campaign had everything we love about innovative communication solutions: a good product truth, a simple but powerful idea, and a medium where the target audience not only sees, but also understands and feels the message. This work for us was an early proof that if a brand is willing to speak the language of its own community, it can generate real attention and real connection. Logitech Gaming Marathon — when we literally tested whether man or machine can last longer.
