Lenor introduced a new product line designed to deliver an even longer-lasting scent experience — helping reduce the daily stress caused by a fast-paced lifestyle.The question was: Lenor introduced a new product line designed to deliver an even longer-lasting scent experience.
That’s what we were tasked with solving.
Scents have a powerful influence on our well-being. That’s why we knew the ideal place to present Lenor’s new range — which highlights relaxation and inner balance — would be an environment centred around purity, rest and joy. This way, we could connect the brand with positive emotions from the very first moment.
At YogaFest 2024, visitors didn’t just enjoy the harmony of yoga — they also had the chance to discover the refreshed Lenor Perfume Therapy product line. The Lenor booth became a true island of calm at the festival, where guests could unwind and explore how the new fabric softeners bring long-lasting freshness and tranquillity into everyday life.
The Lenor booth offered a variety of engaging experiences:
Lifestyle quiz: Attendees could take a fun quiz to find out which Lenor scent best matches their personality, based on their favorite yoga pose and color.
Photo booth: Guests posed in front of a flower wall inspired by Perfume Therapy’s signature colors and took home beautiful keepsake photos.
Chill corner: Deck chairs, real grass, beanbags and gentle Lenor fragrances created the perfect setting for relaxation.
Colorful floral installations: Flower arrangements matching the product line made our stand even more magical, filling the Akvárium Klub with uplifting floral scents.
To deepen engagement and strengthen Lenor’s presence, we organized a specialist talk. Chemical engineer and yoga instructor Dr. Anikó Szabó explained how scents influence our senses and support everyday stress relief. Lenor Perfume Therapy was designed for those who appreciate long-lasting freshness, distinctive fragrance profiles and moments of calm in a hectic world. The new formulas use modern perfume technology to ensure clothes retain their pleasant scent up to three times longer, resulting in a product range that delivers truly enduring fragrance experiences.
Throughout the day, several well-known influencers visited the Lenor booth under our coordination. They tried the activities, shared their impressions on social media, and later tested the products at home, offering authentic reviews of the new, relaxing scents to their audiences.
Together, YogaFest 2024 and Lenor Perfume Therapy created an unforgettable experience for all attendees, offering them a moment of tranquility, long-lasting freshness and a deeper sense of inner balance.🌸🧘♀️
Hundreds of visitors interacted with the activation onsite, taking home hundreds of memorable photos. Through press coverage and social media activities, tens of thousands of people were reached by our messages.
