Compass – well-used insight rather than magic spells is the secret to successful communication
Topic: How can you turn insights into effective communication?
The constantly changing consumer environment requires a deeper understanding of behavioral trends, generational changes, and cultural influences. To help you find your way through the information jungle, we are organizing an exclusive professional event in collaboration with Kreatív Magazine.
In addition to presenting current consumer and communication trends, the workshop aims to discuss what corporate marketers, creative professionals, and communication consultants think about insights and their importance in successful, strategy-based communication.
Why should you participate?
You will gain exceptional insight into emerging consumer trends from Dr. Mária Törőcsik, a renowned expert in marketing and consumer behavior.
Ágnes Horváth, editor-in-chief of Kreatív, will explain how culture can become a key insight in global communication.
Discover the global trends that will shape the communications market in 2025 with Péter Szatmári, Professional Director at FleishmanHillard.
Bridge the gap between theory and practice with Gábor Fadgyas, Innovation Director at FleishmanHillard.
You can take part in an exciting roundtable discussion on the essence of insight with the participation of a single company, a creative agency, and a communications agency: Anita Balaton (FleishmanHillard, Founding Managing Director), Ervin Sallai (ACG, Creative Group Head), and Gergely Dolezsai (marketing expert) will discuss why strong insight is essential for successful communication.
📅 Date:
March 26, 2025
📍 Location:
Kastner Kommunity (1081 Budapest, II. János Pál pápa tér 8.)
🕘 Time:
9:00 a.m. –12:00 p.m.
💰 Participation fee:
Regular price:
19,900 HUF + VAT /person
Group ticket for 3 or more people:
16,900 HUF + VAT / person
Reserve your spot today!
For more information, visit the Kreatív Event page.
We look forward to seeing you there!
