Showcasing PR Versatility: FleishmanHillard Budapest Supports InvestHK’s Mission to Attract Hungarian Business to Asia
On May 15, 2025, FleishmanHillard Budapest played a pivotalrole in organizing a high-impact press briefing for Invest Hong Kong (InvestHK),demonstrating the agency’s dynamic capabilities in international investmentpromotion and media relations.
The event, featuring Alpha Lau, Director-General ofInvestment Promotion at InvestHK, brought together leading Hungarian businessand economic journalists. Ms. Lau presented Hong Kong’s competitive advantagesas a gateway to the Asian market, discussed bilateral business opportunities,and highlighted InvestHK’s support services for foreign investors.
FleishmanHillard curated and coordinated the media presence:from identifying the right journalists to managing pre-briefings and ensuringmeaningful media engagement. The results speak for themselves:
- Index.hu published a front-page feature article titled “Aranykapu nyílt Keleten: tárt karokkal várják a magyarokat”,
- HVG.hu explored SME opportunities in fintech and AI during a roundtable Q&A,
- BBJ and MTI amplified the message across national and business media.
This project reflects the flexibility and diversity of PRwork at FleishmanHillard. Our client needs are as varied as theirindustries—and our solutions are tailored, strategic, and media-savvy. Fromgovernment investment agencies to lifestyle brands, we partner with clients tomake their voices heard.
